Simple lace-up glossy shoes - Contrast thick sole lace-up shoes - It's important to have a clearly defined objective and audience for your contest, you need to know what you will get from it. All figures are estimates based on Kantar Retail research and company reports.
Ensure you have a good presence and a clear page with links to your products. You will need to post regularly to keep up interest and be generally active following people and events, as well as liking things to make your store more visible. Post links to new products and special offers frequently and engage with your customers. Run contests or sweepstakes. Running promotions and contests through social media can help you to build up your register of contacts, and create a buzz about your business.
It's important to have a clearly defined objective and audience for your contest, you need to know what you will get from it. You could have a sweepstakes for for those who join a mailing list, offering something for free. In turn you get contact details which you can use for targeted marketing. The specific terms "contest", "sweepstakes" and "lottery" have clear definitions which you need to abide by. Use paid ads on social media. On the major social networks you can also buy advertising space to promote your business.
This can be cheaper and quicker than more traditional modes of advertising. As with any online ad you need to ensure it is concise and attractive as well as bringing the customer to a good landing page on your store. Be sure you read up on all the specific rules for advertising on before you begin. As with other online ads, make sure the link you include goes to a landing page with featured products clearly visible.
Expand your social media presence. As well as Facebook and Twitter, there are an increasingly large number of social media outlets that have a huge number of users.
Develop a presence on video and photograph-based social media to highlight your products and engage with your customers. If you share a picture of a great new product on Instagram you can get it seen by a lot more people than who would otherwise happen across it.
As always it's crucial that you structure your social media well and it is all connected together across the various platforms. Have an integrated social media strategy. Be creative and open-minded about how you present yourself, but ensure there is a common approach that reflects your company and your brand.
Use the social media icons and buttons on emails and postings to provide plenty of links and make it easy for people to reach your store. Having a prominent and well-maintained blog can be a very good way to position yourself as a major player and public voice in your area of business. Not only that, but it is a way to promote your business without paying for advertising. Don't overdo it on the plugs, but be sure to include a relevant link back to your store in each post.
Remember, to get people to read the blog it needs to well-written, informative and interesting. As well as writing your own blog, take time to connect with other bloggers. Having links between blogs will only increase the potential traffic to your site and raise your profile. Try to write guest blogs on other forums to reach out to more people, and invite others to do the same on yours. Maintain a register of customers. Whenever a customer makes an order you will collect their email address so it's important to keep a good and safe register of your customers' contact details.
In addition to this, you should make it possible for potential customers to easily register with your website using their email address even if they don't buy anything this time. A register of users is a very useful resource for marketing and surveying your customer base and should be treated as such. You need to guarantee that your customers' personal and financial details submitted through your website are kept secure. Send a regular email newsletter.
A regular email to all your registered customers can be a very effective way to promote specific products or time-limited special offers. It's important to exercise careful judgement when sending out unsolicited communications to your customers, as nothing will turn people off as much as spam. A slim, stretchy blazer that pairs with everything from businesswear to jeans.
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Our worldwide call for entries begins on October 23rd. Designs will be selected from all around the word and turned into actual T-shirts available for purchase!
Join us on Sneak a peak at the Hawaii exclusive collection which will be available only in our Ala Moana store. This Fall and Winter, it's time to go warmer and lighter. Who you are, what you believe in: Find out how the retail industry impacts jobs, income and GDP in your state. View the map and check out the data. Download research, sign up for regional dinners, subscribe to newsletters and customize your view of the latest retail news.
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